BLOGSAVVY

In a brief break from our week of podcasting there are a couple of really interesting things that caught my eye this morning in the organisational blogging stakes.

Firstly this internetnews article puts forward an argument that I’ve been backing for quite some time. Namely that blogging for marketing purposes is ‘OK’ but blogging for organisational communication is ‘EXCELLENT!’.

Add this to the news that Lilia is going to Redmond to research Microsoft blogs (yes, I’m jealous :o) and there seems to be a gradual shift away from the concept of ‘blogs as cheap advertising tools’ towards something far more substantial in terms of internal (and of course external) communication.

New readers might be interested in an article of mine from this May, Centred Communication: Weblogs and aggregation in the organisation.

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For the third article in my week of podcasts (here’s the first on podcasting in business and the second on effective podcasting techniques) I thought I’d examine the utterly obvious yet totally overlooked manner in which podcasting is going to change things… music subscription.

It’s almost too simple, consider this (very round the corner) scenario:

I’m a coldplay fan, I want to get the latest coldplay tracks straightaway, I’m more than happy to pay for this & so I subscribe to their ‘latest’ service. Now, with my wireless mp3 device within a couple of minutes of their latest release I have it on my .mp3 player and my credit card has been charged. No shops - no cash - no worries. I could even have subscribed to their free service and got the first 60 seconds / radio version / ad version with an option to purchase or pay. Either way, all I had to do was to do a one click subscribe. Continue reading Podcast your band and music - really simple audio subscription

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Continuing what is quickly becoming a ‘week of podcasting’ this post deals with when and how you should podcast effectively in business. It’s kind of a continuation of the professional ways in which you can use podcasts in your business but is more of a theoretical slant at the differences between podcasts and blog posts and how you can podcast well… or very very badly.

Continue reading What makes an effective business podcast?

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In the podcast-boom of late there have been some excellent examples of how and how not to use podcasts. In a broadcasting context, there are definitely models that work and models that don’t, but more significantly to those of us not involved in radio or music there are also a range of possibilities for using podcasts in business contexts to assist with communication, engage employees and customers and allow for better conversations within and without of your company.

This is the first in a week of podcast related postings, you might be interested in other posts on effective business podcasts and podcasting music.

Probably the best lessons you’re going to learn in the first sense, however, come from the people pioneering podcasting in a broadcast sense. Last week I was talking podcasts to Cameron Reilly of The Podcast Network and coming from that I reckon that there are several key aspects of successful business podcasting that can apply to pretty much any use of the medium:

Continue reading Using podcasts to boost your business - tips and strategies

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Reading the comments on this problogger post today the blindingly obvious occurred to me, namely that the blog-with-ads model is no different, really, to the current media models we have in place.

Essentially writers / broadcasters publish their work, try to get as big as readership as possible, and get advertising revenue through that. OK, ad revenue may be click through, there may well be narrowcasting involved and it’s on a different scale but essentially that’s it.

And fair play to them too! I think really if you’re going to start criticising blogs running ads, trying to get more readers / ad revenue and trying to make a living out of this then you’d better be eschewing that copy of the Times, Wired, and whatever other publication you might read. Heck, I’d forget about that visit to the news website you frequent… it’ll only be the bbc now for you baby!

But having said that it doesn’t mean that there isn’t a new model here, in a very commercial sense, and it’s with a heavy dash of irony that in this instance I’m drawing upon HobbyPrincess’s ‘Own Logo‘ concept. Continue reading The old media model and the new blog one - advertising, ‘own logo’ and the future of the net economy

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