BLOGSAVVY

Continuing what is quickly becoming a ‘week of podcasting’ this post deals with when and how you should podcast effectively in business. It’s kind of a continuation of the professional ways in which you can use podcasts in your business but is more of a theoretical slant at the differences between podcasts and blog posts and how you can podcast well… or very very badly.

Continue reading What makes an effective business podcast?

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In the podcast-boom of late there have been some excellent examples of how and how not to use podcasts. In a broadcasting context, there are definitely models that work and models that don’t, but more significantly to those of us not involved in radio or music there are also a range of possibilities for using podcasts in business contexts to assist with communication, engage employees and customers and allow for better conversations within and without of your company.

This is the first in a week of podcast related postings, you might be interested in other posts on effective business podcasts and podcasting music.

Probably the best lessons you’re going to learn in the first sense, however, come from the people pioneering podcasting in a broadcast sense. Last week I was talking podcasts to Cameron Reilly of The Podcast Network and coming from that I reckon that there are several key aspects of successful business podcasting that can apply to pretty much any use of the medium:

Continue reading Using podcasts to boost your business - tips and strategies

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When you’re implementing or planning on implementing blogs in your organisation or institution there are a few things that one should always be prepared for and a few steps that will ensure your guests are delighted by your suave, sophisticated and thoughtful presentation. Step inside the blogsavvy kitchen for a quick demonstration of how you might do it for very little indeed. Ready, steady, blog :o)

Ingredients

First up you’re going to need a helping or two of examples / case studies to charm those that make the decisions in your delightful organisation or institution. For you education minded folks out there I’d recommend a dash of Warwick, some UPEI and a sprinkle of EAC & for those of you in the business world a sprinkle of Sun, two tablespoons of GM and half a cup of Macromedia.

Continue reading A recipe for implementing blogs in your organisation or institution

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Via Lindon, a coupla days back Dana Blankenhorn rounded up some interesting discussion from Blognashville by looking at blogging business models, in particular by comparing our current blogging experience to those of the gold fields:

“There’s a Clue there. Nearly all those 49′ers (and Alaska 98′ers) who went in with pick and shovel failed. It was those who went in with a business model, professional mining companies or merchants such as Levi Strauss, who succeeded.”

He goes on to introduce a few different models, namely (to name a few) the ‘getting people to blog’ Blogger or MSN Spaces models, the ‘goodies’ for subscribers model, the ’selling yourself’ mode and the attached / embedded blogger in corporation option.

What I’d say this doesn’t look at too well though, is how businesses can improve processes, communication & learning through blogging. That is, how you can make money through blogging without actually getting a direct click from the consumer on your paypal button. Whatabout, for example:

Continue reading Alternative blogging business models

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Ross Mayfield posts beautifully on net-enabled bootstrapping, and he should know. Specifically, how Socialtext has used the web to get around the most common cause of crashing for start-ups… the cost of ‘real’ real-estate.

Ross uses:

* Socialtext — the building and garden
* IRC — the hallway
* FreeConference.com — the conference room
* Skype — the meeting rooms
* IM — talking over the cubical
* VNC — peeping over the cubical
* Our blogs — the front porch [Ross Mayfield’s Weblog]

So how does this compare to your working environment, do you think you could replace the real with the virtual or make do with a virtual environment from the start?

Continue reading IM, wikis and blogs for your business communication

Find expert WordPress and WordPress MultiUser (WPMU) development and consulting at Incsub.