Comments on: The old media model and the new blog one - advertising, ‘own logo’ and the future of the net economy http://blogsavvy.net/the-old-media-model-and-the-new-blog-one-advertising-own-logo-and-the-future-of-the-net-economy/ BlogSavvy: Professional Blog Consultant - Consulting for blogging in Business, education, a cause, the community, and blogging for Money! Fri, 21 Nov 2008 00:03:32 +0000 http://wordpress.org/?v=2.6.2 By: Allan Jenkins http://blogsavvy.net/the-old-media-model-and-the-new-blog-one-advertising-own-logo-and-the-future-of-the-net-economy/#comment-170 Allan Jenkins Fri, 08 Jul 2005 04:36:29 +0000 http://blogsavvy.net/the-old-media-model-and-the-new-blog-one-advertising-own-logo-and-the-future-of-the-net-economy#comment-170 I wasn't criticizing B.L. and others for running ads. Obviously, that's their choice. My point was that it's probably poor tactics for them to deliberately truncate their RSS feeds so that readers are forced to visit the site (and see the ads) to read the full post. If you are going to make ME work harder so that YOU make money, you'd better be an extraordinarily fine and sage writer. The analogy to ads in paper publications simply doesn't apply. The ads in Wired or the New Yorker put no additional burden on me. On the other hand, they finance production, distribution, and consistently first-class writing and editing. When B.L. and other ad-fixated bloggers start to provide consistently first-class writing, I'll start reading their ads. Until then, they simply wallow in naive arrogance. But, hey, it's their business model. I wasn’t criticizing B.L. and others for running ads. Obviously, that’s their choice.

My point was that it’s probably poor tactics for them to deliberately truncate their RSS feeds so that readers are forced to visit the site (and see the ads) to read the full post. If you are going to make ME work harder so that YOU make money, you’d better be an extraordinarily fine and sage writer.

The analogy to ads in paper publications simply doesn’t apply. The ads in Wired or the New Yorker put no additional burden on me. On the other hand, they finance production, distribution, and consistently first-class writing and editing. When B.L. and other ad-fixated bloggers start to provide consistently first-class writing, I’ll start reading their ads. Until then, they simply wallow in naive arrogance.

But, hey, it’s their business model.

]]> By: Harold Jarche http://blogsavvy.net/the-old-media-model-and-the-new-blog-one-advertising-own-logo-and-the-future-of-the-net-economy/#comment-169 Harold Jarche Thu, 16 Jun 2005 11:55:20 +0000 http://blogsavvy.net/the-old-media-model-and-the-new-blog-one-advertising-own-logo-and-the-future-of-the-net-economy#comment-169 "own logo" works for me. You're right in that it doesn't scale, but it's beginning to be a sustainable model for my micro-business. For the reasons that that you discuss I have not put many ads on my site. There is one click-through ad, and I'm even considering dropping it. "Own logo" is more about the long run than short-term profit - IMO. “own logo” works for me. You’re right in that it doesn’t scale, but it’s beginning to be a sustainable model for my micro-business. For the reasons that that you discuss I have not put many ads on my site. There is one click-through ad, and I’m even considering dropping it. “Own logo” is more about the long run than short-term profit - IMO.

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